The Vast World Wide Web
As of June 2016, there is a total of 4.07 billion web pages indexed on the World Wide Web. It is hard to comprehend the magnitude of this figure and it takes a uniquely creative mind to be able to enter a search on Google that returns zero results. As a matter of fact, anyone who is able to achieve this feat should be awarded some recognition by Google. While this is a fun fact for readers to digest, it does highlight the fact that the internet is an essential resource when used correctly. For any issues or queries that its users have, they are bound to find the perfect solution through Google.
Admittedly, the vast resource of Google is one of the greatest inventions by mankind. However, it is also susceptible to abuse and misuse by some sections of the online community. In addition to these threats, legitimate publishers also have to deal with their competitors in a bid to receive more traffic to their websites. One of the best ways to achieve this is by ensuring that their website is featured as one of the top results on the relevant Google searches.
Strategies to Attain Top Rankings
Although Google does not official release its algorithm for ranking websites, many experts have weighed in on the subject matter. Some of these factors are publically acknowledged while others are controversial enough to initiate a fierce debate. Nonetheless, it doesn’t matter how these factors are viewed. Instead, comprehensively incorporating each of them into a web page would certainly increase its rankings and attract more online traffic.
1. Unify Online Traffic
Most people are unaware of the difference between www.welcomehome.com and http://welcomehome.com. While both addresses lead to the same landing page, Google recognizes each URL as separate entities. As a result, the web traffic recorded for both websites will be kept separate. With the total traffic count split unnecessarily, it affects how the page is ranked on Google. To solve this conundrum, web owners can introduce a permanent 301 redirect to unify both web addresses.
2. Unify Online Traffic
Another way to ensure that Google accurately records web traffic is by identifying uncited references. Uncited mentions on other websites are not recorded by Google and do not help to increase a website’s ranking. Web owners can utilize Google Alerts to receive notifications of any uncited references and proceed to take corrective measures.
3. Utilize Social Media
Many businesses are now connecting with their customer base through social media. Websites can easily increase their traffic by holding contests or lucky draws. For instance, customers who post a link to the website on their personal account stand to win a variety of prizes. Not only does this help to attract more traffic to the website, it also increases the customer base exponentially.
4. Strategize with Keywords
Although the importance of keywords is widely acknowledged, it does not mean that its effectiveness is compromised. Web pages that use keywords extensively in their domain title and page receive a higher relevancy score, leading to a higher rank by Google. To further increase its position, a website should use a target keyword as the first word that appears on the domain page.
5. Public WhoIs
Although a privatized WhoIs information sounds enticing enough, Google does not take a favorable stance towards it. In fact, Google actively conducts internal investigations to determine the authenticity of these websites and have penalized owners with bad intentions. Ultimately, web owners should not take the risk of incurring the wrath of Google and potentially compromise their rankings on the search engine.
6. Optimize Page Loading Speed
While this element does not hold a high weightage towards a website’s ranking on the search engine, owners should be aware that slow and heavy websites do not receive favorable rankings from Google. An efficient and compact website is strongly recommended.
7. Quality Over Quantity
Another factor that could potentially affect a website’s ranking on Google is the quality of its content. Google’s complex algorithm scans each website and determines the quality of its contents. If any, the algorithm automatically positions the website at a lower rank. As a matter of fact, contents that are slightly modified but highlight the same principles are viewed as duplicated information. To prevent this from adversely affecting their ranking, owners should conduct regular checks to ensure that their website content passes Google’s stringent test.
8. Domain History
Many internet users are familiar with the importance of web browser history. It shows intricate details of the user and presents a clear picture of browsing habits as well as most frequented sites. At the other end of the spectrum, web page owners should be wary of their domain history. A site that has changed ownership several times is a clear indication of instability and Google might reset its links to clear all of its previous associations. On the other hand, a website with a clear and consistent track record and proven ownership is highly advantageous and will be favored by Google.
9. Update Content Regularly
Last but not least, the Google Caffeine program gives an advantage to web pages with the most updated content. This is especially important for searches that are time-sensitive. In point of fact, Google has revised its search results to include timestamps of each website, showing the last date of its update. While this increases the chances of users obtaining the most accurate answer to their queries, it puts the responsibility on web page owners to keep their content updated at all times.
With the exponential rise of the internet and the endless stream of information uploads, websites are having to find more ways in order to differentiate themselves from their competitors. One of the strategies to achieve this is through the careful utilization of Google’s search engine algorithm as a resourceful tool. Knowing how this complex algorithm works can help websites gain an advantage and see them ranked higher on each search result. Nevertheless, to fully devise a feasible plan is a work of art in itself. Suggested above are some of the methods that have been proven effective by the experts and guarantees a favorable ranking sequence by Google.