When it comes to social media marketing, most people market online in the traditional way through overloading their social media profiles with sales and promotions. This doesn’t work anymore. The new way of marketing focuses on building relationships with people, engaging and identifying with people’s problems, providing value and sharing stories.
“People don’t buy products; people buy people.”
Let’s look at how to build your presence as a business online. Social media marketing is composed of 3 stages. Social, Media and Marketing. Let’s look at each one.
#1 Social – The first thing to note down is to Engage on social media. Through engaging with people, you are establishing trust and important relationships with them. Conducting a market research to find out who the audience is and what do they want also means interacting with people. There are many ways to interact with people, for instance on Facebook you can chat with people through fan-pages, group pages, private messages and more. Asking questions is a great way to have people telling you what they want. Furthermore sharing your experiences and stories with others will create great relationships.
#2 Media – This stage is all about the content that you publish. The most important thing to know when publishing content through social media is Value. You don’t want to be constantly promoting or selling your products. People may start to lose interest because you are asking for too much rather than giving.There’s the 80/20 rule, in which 80% of your content should be providing valuable material. Such can include article blogs, free tips, and videos, free e-books, entertainment, inspirational quotes, etc. Then 20% can be put into offering some sale or promotion. This way you are giving way more than you are asking for and your customers will respect you more for this.
#3 Marketing – The final stage involves Awareness which is putting yourself and your business out there on social media so that people know that you exist. An organic (free) way to increase awareness for instance on Facebook is to gain page likes on your fan page. A great way to do this when starting off is to invite all your existing friends from your personal profile to join your fan page.
The paid way of increasing awareness is to use paid advertisement. For example Google, Ad Words, Bing Ads, Banner Ads, Facebook ads, etc. Ads are great because you can target a wide spectrum of people with different demographics such as age, interests, location, etc.
Remember the three aspects in Social Media Marketing
- Social – Engage with people to establish relationships, trust and understand your audience.
- Media – Provide Value so that you are giving more than you are asking for.
- Marketing – Create Awareness through free and paid ways of advertising.
Social Media Marketing Considerations
Here are five important considerations you should take into account before embarking on your first social media project.
- Who are your customers – are they online and where do are they most likely to hang out online. If you are selling simmers to octogenarians, there might be better uses of your marketing dollar.
- Does social media fit with your corporate brand? – Some companies like to control every client touch point as much as possible, and as such social media with its interactive, the social format might not be attractive.
- Do you have the time and resources to do it right? – This is a big one. It takes time and effort to be effective when social media marketing and success doesn’t usually come overnight. If you don’t have time, then you should consider getting an expert to help you social market effectively.
- What are your goals? You social media goals should align with the overall goals of your company. If they don’t, they could be counter effective. As always set goals that are achievable and applicable.
- What differentiates you from the rest of the pack? – This is important for any marketing project and social media marketing is no exception. You will highlight these when building your presence.
Taking time to consider these questions in advance of implementing a social media marketing plan rather than blindly jumping on the bandwagon of social media, your effort is more likely to be rewarded; your campaigns will be more targeted and reach the right audience, and you will avoid social media burnout.
Benefits Of Using Social Media Marketing.
- Free Targeted Traffic: Using social media, you will be able to siphon as much targeted traffic as possible. The best part is getting those who are looking for your service or product – this is done through targeted marketing and advertising through social media platforms.
- Brand Identity: As you get to reach out to millions of potential customers, you are able to show them what you have to offer. You are able to project the image that you want to, and connect with them on a deeper level with identity branding.
- Providing Quality Content and Products: Everybody loves free quality content and information that they could get on the internet. By doing so through social media, you get to build your repertoire, and at the same time establish a trust to connect better with your potential customers and followers.
If you have not heard of social media, I am sorry to say that you have been living under a rock. Like a huge rock, in a cave in the middle of nowhere.
Seriously, social media is the hottest thing on the market today since the ultra-hot jalapeno chili sauce that you ate during your trip to Mexico. It is used by almost everyone on planet earth today, from children to the elderly, men and women alike. Imagine this – reaching out to everyone on social media platforms for your business – treating them as potential customers.
Caught your attention yet? Now you might think, “hey, why haven’t I thought of that before?”. Well now you know, social media is a great platform for you to reach out to millions of potential customers worldwide.