Today, Experts believe that on-page SEO is very important to get higher rankings in SERP, this mean optimizing website to make it search engine friendly is much Important than anything else. This is 100% true but we can’t ignore Off-Page SEO.
Off-Page Search Engine Optimization is another key factor in SEO. It is the process to publish your website information and links over other websites to get better traffic and rankings through search engines and other online mediums.
Here is a list of top Off-Page SEO strategies which can help your website play at top positions in search engines.
Social Bookmarking –
Social Bookmarking is not a process of spamming if you practice this strategy in a proper way. You need to submit your websites to top social bookmarking sites for getting quality back links and traffic. Remember that you need to put unique description every time.
Blog Posting –
Blog posting is safest and great technique to build quality back-links for your website. You can write effective articles, create good images and post blog posts over several free blogging sites to create effective backlinks for your website.
Alternatively, Blogging is another great method to increase search queries of your website. You can create a Blog section on your website and start posting effective posts. Remember, you need to use unique images and articles for best results.
Blog Commenting –
Blog Commenting is another great method to build backlinks and bring good referral traffic. You need to search out your thematic blogs and write good/un-biased comments to get approved.
Article Posting –
If you write unique articles and submit it to popular websites like ezine, your site will get benefitted in many ways. Remember, you need to submit contents over sites having good domain and page authority. There are no real benefits to submit contents over spamming websites. Always remember, don’t do spam as it will give natural links to your website.
Directory Submission –
Two-way Directory submission is dead but if you use one-way submission process in a proper way, it will be great. For example, if you put your business information over DMoz, this will be great for better SEO and traffic.
Backlinks from Wikipedia –
Readers help Wikipedia to show better results. You can edit Wikipedia pages and create backlinks to your website. you need to understand that promotional contents are not allowed so try to write un-biased informative contents.
Local Listings –
If your website provides services locally, you need to add your Business Information over Google My Business, Yelp, Foursquare and other local directories. Directories like Yelp.Com is getting huge traffic and you need to put your information there to drive visitors to your website. You need to have good ratings over these local directories sites.
Social Networks –
There are over 200 ranking factors and good presence over social media is one of them. One needs to make profile/pages over several social media sites and keep them updated with unique posts. Facebook, Twitter, LinkedIn, Google+, Pinterest, YouTube and Instagram are among well known social media sites to drive massive traffic.
Infographics Submission –
As there are many off-page SEO techniques, Infographics submission is one of them. Infographics is a visual image to show data in the form of chart or diagram. You can create unique infographics and submit it over several image/infographics submission websites.
Document Submission –
You can create informative PowerPoint, Doc file and PDF file with unique contents. You need to insert link at keyword specific word and submit the files over top document sharing websites. Remember that you need to put unique Title and Description for getting maximum results.
Forum Posting –
You can submit questions and answer questions to help people get right solutions. Doing this, you can build backlinks for your website by adding your website information over your questions and answers in an un-biased manner.
Business Reviews –
Business Reviews are very important for a business. Your business should have good reputation over several review sites. You can join some forums and groups where reviews are exchanged. This will help your business get great reviews for better business outputs.
Question & Answer –
Some sites like Quora, Yahoo Q&A are very popular. These sites have great domain authority so if you make profiles over these sites and write accurate answers, you can build valuable backlink for your website.
Search Engine Submission –
Search Engine Submission – SES is a great method to submit/ping your listings to search engines so they can be crawled at the earliest. You can send URLS to Google, Bing as well some ping websites to get the results ASAP.
Guest Posting –
Guest Posting is another great method to publish content over top blogging sites and create quality backlinks. Blogger Outreach is another method, where you reach to bloggers and write relevant contents on their blogs to get free backlinks.
Audio and Video Submissions –
You can create Audio and Video files and submit them over top Audio and Video submission websites to get traffic and back-links. Additionally, you can embed these audio and videos to several posts during link-building processes.
Things to remember while creating backlinks through Off-Page SEO
Never Use Link Building Software’s –
There are so many tools available in the market. You need not to use these software’s as they do spam activities and Google is up to un-ethical SEO processes. Manual link building is the best and helpful and you should make links through unique contents each time.
Never Buy Backlinks –
Google can ban your website if you purchase backlinks from third party/spam websites. Natural link-building process is the best and you try to follow the same.
Natural Process –
Remember that you need to follow link-building work in a natural process. Don’t create mass backlinks from a single page. Try to create backlinks from Do-follow and No-follow websites in a combination.
Final Words –
Quality Link-building/Off-Page SEO is not dead; in fact, it is very effective if you follow it in a natural process. You need to understand latest Google updates and implement your Off-Page SEO work accordingly. Above mention points are very effective if you follow them in a proper way.